I’ve been playing a silly online video game on my iPad called Trade Nations. In the game, the player builds a little village into a trading center… Growing crops, digging stone and cutting wood for lumber and building… You don’t need to know all the details… But the images of unfurrowed ? fields stretching far off into the distance… All that potential for growth and opportunity… For building something worthy… That’s the image I see for the year ahead: it’s an open field full of potential… And there are lots of possibilities!
One I shall share with you…. I want to take a group of women golfers on an extraordinary golf adventure to the island of Lanai off the coast of Hawaii… Very exclusive, very expensive… My target market is the very affluent… A week of unlimited golf on two of the most fabu courses, in accommodations that cost $$$ each night…top of the line. Price without air fare for a week of golf in paradise… $8,500. Its a lot to me, but to someone in that monetary stratosphere it’s nothing… A drop in the bucket. Why do I want to target the affluent? Because it takes as much effort to market to that group as it does to market to any other…perhaps even less. And the rewards are greater. And what of the rewards?
I have already promised at least 10% of any profit to the Komen cancer nonprofit organization… And that might even be a selling point.
So that’s one little adventure I’m thinking of taking… And it will begin to fill that field of potentials and possibilities.
Am I nuts?